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  1. Niche Envy: Marketing Discrimination in the Digital Age (Övrig)

    av

    Joseph Turow

    ISBN: 9780262201650 - UTGIVEN: 2006-09-08

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal [...]

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    från 229.00 kr
  2. Niche Envy: Marketing Discrimination in the Digital Age (Övrig)

    av

    Joseph Turow

    ISBN: 9780262701211 - UTGIVEN: 2008-03-04

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal [...]

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    från 64.00 kr
  3. The Daily You (Inbunden)

    av

    Joseph Turow

    ISBN: 9780300165012 - UTGIVEN: 201201

    The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper "The Daily M[...]

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    från 228.00 kr
  4. The Daily You (Häftad)

    av

    Joseph Turow

    ISBN: 9780300188011 - UTGIVEN: 201303

    The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me[...]

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    från 149.00 kr
  5. MEDIA TODAY (Häftad)

    av

    JOSEPH TUROW

    ISBN: 9780415536431 - UTGIVEN: 2013-12

    Mass Communication in a Converging World. Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their l[...]

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    från 603.00 kr
  6. Media Today (Pocket)

    av

    Joseph Turow

    ISBN: 9780415876087 - UTGIVEN: 2011-03-15

    Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world ¿ from digital convergence to media ownership ¿ and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive[...]

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    från 589.00 kr